Article on Coke Blinks Essay Example for Free

Article on hundred Blinks EssayMark Bittmans article Coke Blinks discusses how the famous sal soda company, Coca-Cola, recently released a video where it addresses the growing problem in our province of obesity. In the video Coca-Cola attempts to claim that it is not their dent people are obese its the consumers fault because the company offers low kilogram calorie beverages and now has smaller proportioned drinks. They are basically saying that every calorie counts and not just the ones in their products.Bittman describes this video as, Sheer manipulation, calculated to confuse, obscure and deny. Bittman beliefs sugar, Especially in runniness form is extremely harmful and not just because it leads to obesity. He thinks Coca-Cola is more focused on make money than it is arduous to help the nation deal with obesity. He goes on to compare soda to nicotine saying, tonic is a fructose delivery system as tobacco is a nicotine delivery system. He is stating that Coca-Cola is doing the identical thing tobacco companies once did, ignore the fact that their product was extremely harmful and they didnt desire the consumers to know because it would lead to a loss in product sales.This article focuses on the negative do that sugar based beverages have on the body. Bittman states, There is virtual consensus that drinking too much soda is bad for you, and its not hard to understand the evidence. In the end Coca-Cola is simply trying to decrease its bad reputation for causing health problems such as diabetes and chubbiness by releasing a video which talks about obesity. Bittman is implicating the irony in Coca-Colas video and he simply trying to warm people not to drink soda because its not healthy.