Creating Successful Ads Essay Example | Topics and Well Written Essays - 1000 words

Creating Successful Ads - Essay ExampleIn the wake of health concerns over the rising subprogram of children fighting obesity, Meltz (2007), has proposed that it is possible for companies to aid their junk foods but still hold on to the spirit of habitual health promotion. He explains about a case in a movie, where children argon being rede to exercise, however, in a much as this may seem to be a right step, the burden would still die as soon as the hype in the movie dies down. In this case, thither is a need for companies to adopt strategies that have lasting impacts on children and different consumers while making their promotions. If children and another(prenominal) consumers can be educated effectively on the dangers of some of their lifestyle and health habits they can bring about informed choices on the products they purchase in order to maintain their health. Some of the strategies that companies should think about are introducing health programs in schools and learnin g institutions where they can talk to children and parents about the need to maintain healthy lifestyles for their children and other people in the society. This will also be an essential point form them to meet their customers and promote their junk foods. In fact, successful products promotion is best done when it reckons personal selling and other approaches that involve direct contact between companies and their clients. According to Meltz, involving Shrek on behalf of the government agency in the movie was an all-important(prenominal) step in helping children understanding the importance of exercises.